Startup Weekend in Brest!

Calling all young entrepreneurs in Brest! Throw on your thinking caps and mark your calendars! La ‘Cantine numérique’ will be organizing a startup Weekend in Brest from the 17^th till the 19^th of January in 2014.

Innovation and creativity are bugs that afflict almost everyone at La Cantine. So now if you want to showcase your entrepreneurial skills, here is your chance…

Just a video to let you know what this event is all about:

A website to join in and learn more ;-)

Pur beurre from Brest!

Kore Kamino (marca de moda con origen en Brest)

Kore Kamino es una marca de moda franco-española que cuenta historias reales de diferentes países a través de sus colecciones.

¿Cómo funciona este nuevo concepto?

Viajan al país y se empapan de su esencia hasta encontrar la inspiración del tema de la colección.

Esa inspiración puede venir de la historia de una persona, de un mito, de una visión local, de una tradición, de un poema...

Después realizan el diseño de las piezas, en colaboración con artesanos y empresas éticas, de tal manera que cada pieza comunica el tema que les inspiró.

Cada colección se inspira en un país diferente y cuenta una historia humana acerca de sus personas a través de la ropa. Por eso al vestir sus colecciones seréis parte de esa historia.

Su web y la tienda on line están en Inglés y Francés y pronto en Español.

Learning English by Marine and Jordane (Brest)

This advertisement reflects the importance of languages in our society today. Indeed, this family symbolizes any traditional family, the ideal family, even if mentalities tend to change. The parents here are dancing on a song rhythm. Children imitate them and no family member understands the meaning of the tune. If it were the case, the parents would surely not be so playful. English is one of the most widely spoken languages in the world and regarded by a lot of people as the current "international language". It is the most learned and studied language around the world and its use on the Internet is enormous. English is everywhere. Today many songs are in English. Most people like these songs without knowing their meaning and this publicity shows the importance of studying this language and advertises a training center.

Marine and Jordane from Brest.

Viral Marketing by Florian and Matthieu (Brest)

Cravendale is a UK famous brand of milk that claims that its products are "beneficial for teeth". It launched its own TV campaign in 2007 and created a website Milk Matters in 2008.

Among their advertisements you can find this one, "Cats with Thumbs", that has already created the buzz on the internet. On Youtube, the video has more than 1.146 million views in hardly 6 days! The spot has been designed by Ulf Johansson for Wieden + Kennedy London, the world's only independent creatively-led global agency.

This is not their first work, they’ve already worked for famous brands such as Nike, Honda or Nokia… With their website, Cravendale crew has managed to provide itself a fresh image. You can find all their funny stuffs by clicking on this link:

http://www.milkmatters.co.uk/ Florian and Matthieu (Brest)

Valentine’s Day: only business? by Alizée, Valentine and Tiphaine (Brest)

Valentine’s Day, celebrated on February the 14th is the day of love. Lovers give each other presents to show their love. Red roses, chocolate hearts, restaurants, ideas are not lacking. The number of cards sent that day is almost as important as Christmas time.

Today, businesses have taken over this festival and turned it into a major event, most couples feel forced to offer a gift. The downside: if a person in a couple gets nothing, she may question her partner, and if a single person receives nothing, he or she may feel even more lonely than ever, unless they do not pay attention to Valentine's Day. However, given that present sales increase dramatically in this period, we must admit that many people believe in the feast of love. And every year businesses must be more inventive to make Valentine's Day a success!

 

Celebrate it or ignore it?

The key is to remember that when you love someone, you take the risk of not being loved (gift or not). Love grows each day by sharing. A greater surprise would be much more effective on a day when nobody expects it... 

Alizée, Valentine and Tiphaine (Brest)