Viral Marketing by Florian and Matthieu (Brest)

Cravendale is a UK famous brand of milk that claims that its products are "beneficial for teeth". It launched its own TV campaign in 2007 and created a website Milk Matters in 2008.

Among their advertisements you can find this one, "Cats with Thumbs", that has already created the buzz on the internet. On Youtube, the video has more than 1.146 million views in hardly 6 days! The spot has been designed by Ulf Johansson for Wieden + Kennedy London, the world's only independent creatively-led global agency.

This is not their first work, they’ve already worked for famous brands such as Nike, Honda or Nokia… With their website, Cravendale crew has managed to provide itself a fresh image. You can find all their funny stuffs by clicking on this link:

http://www.milkmatters.co.uk/ Florian and Matthieu (Brest)